PitchBook print and OOH brand ads, 2024

In Q4 2024, I was part of the core working team—including two designers and myself, copy lead—tasked with creating a series of ads to build up brand recognition in global financial hubs. The ask was for clever simplicity while still projecting PitchBook’s sophistication and the premium nature of its offerings.

An extension of an earlier concept I helped develop, our “No this. No that.” approach drives home that investing with PitchBook is a futile effort—just like trying to get work done without Wi-Fi or ideate without a that all-important creative spark.

In the images below, the final ads can be seen in situ at transit stations in London and New York City, as well as in a Barron’s print ad.