Social media management and content creation
Writing to engage audiences on social 🤳
Over the years, I’ve managed, written, and created graphics (collaboratively and solo) for a variety of social media channels.
Most recently, as part of my efforts to launch the marketing and communications function for the City of Portland’s new Office of Arts & Culture, I created an Instagram launch plan and put it into action.
For fintech startup PitchBook, between 2019 and today, I’ve contributed to social channel strategy and planning conversations and collaborations with design to create brand-aligned social content.
In 2015, I started a social channel to tell the story of the University of Washington’s College of the Environment. That academics- and science-focused Instagram page has 4,000+ followers today.
And, lastly, on the agency side, I’ve provided social support, management, and content development for a variety of comms orgs and their clients, including the Alderbrook Resort & Spa, EnviroIssues, City of Seattle’s Waterfront Seattle Program, Duo PR (now KiteRocket), Northwest Cherry Growers Association, and more.
The City of Portland’s Office of Arts & Culture launched its Instagram page—with its first-ever grid post—on January 13, 2025.
Social strategy and planning docs
City of Portland’s Office of Arts & Culture Instagram launch plan (2025)
University of Washington College of the Environment social writing tips (2016)
UW College of the Environment posting calendar example (2018)
UW College of the Environment social media post types with examples (2018)
City of Seattle Waterfront Program event promo posting calendar example (2014)
City of Seattle Waterfront Program social media strategy (2013)
LinkedIn scaled social: Employee advocacy program
PitchBook’s scaled social program encourages employee advocacy on LinkedIn by providing pre-written social posts through the platform’s My Company tool. Page admins curate content, and with one click, employees can reshare posts to their own profiles—appearing as if they’ve authored the posts themselves.
The goal of the program is to enable employee advocacy at scale through the curation of pre-approved content.
Led by PitchBook’s Social Media Manager, I developed a conversational, human voice for scaled social. In November 2022, we launched a beta test of the program to 20 employees. Using a few dozen scaled social posts I wrote, by January 2023, this group had:
Shared 90 posts
Garnered 72,845 impressions
Garnered 972 reactions
Generated 14 comments
Big win 🎉
With the success of the beta period, PitchBook’s scaled social program on LinkedIn was rolled out to all employees—3,000+ people from Seattle to London and beyond—in January 2023.
Scaled social samples
These are two examples of scaled social post content that I wrote and that were republished on LinkedIn by members of PitchBook’s employee advocacy program. ⬇️
Feedback from our beta testers
"I am loving the content that’s being curated for us. I find it exciting, with the times, and extremely well-written.”
“It’s bringing a lot of engagement with my prospects. Posting this content along with product updates is a nice way to reach prospects on a broader scale.”
“I love it, social selling has played a large role in my success with pitching, booking demos, and closing deals… and helps us build our personal brands on LinkedIn.”
